Anthony Cassidy — Executive Creative Director. Melbourne / London.

I'm a creative leader who helps brands show up in ways that are bold, distinctive, and commercially relevant. Over a 25-year career I've led brand transformations, built high-performing in-house teams, and directed campaigns across fashion, retail, beauty, and advertising — work that connects emotionally and drives real results.

Currently Executive Creative Director at Clemenger BBDO, leading brand and campaign work for clients including L'Oréal, BMW, Uniqlo and Kmart. Before moving to Australia I was Head of Creative for Clothing & Home at M&S in London, where I built and led the in-house creative agency, transforming how the brand showed up across e-commerce, digital, marketing, and retail in the UK and internationally. Earlier senior roles include Creative Director at Boohoo Retail Group and Arcadia, and Creative Director at Portas Agency, working with clients including House of Fraser, Westfield, and The Watches of Switzerland Group.

My background is in graphic design and art direction. I'm hands-on, technically fluent, and as invested in the energy of a team as I am in the quality of the work. I lead with clarity and empathy, and I understand both the creative and commercial realities of building a brand.

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