Anthony Cassidy is a Melbourne - based Executive Creative Director and brand builder with 25 years of experience leading creative across fashion, retail, beauty, and advertising. Currently Executive Creative Director at Clemenger BBDO, with a career spanning M&S, Boohoo Group, Arcadia, and Portas Agency — working with brands including L'Oréal, BMW, Uniqlo, Kmart, Westfield, Watches of Switzerland Group, and MINI.